How Refrens Automated Lead Qualification at Scale with 10x Coverage Using VideoSDK AgentsHow Refrens Automated Lead Qualification at Scale with 10x Coverage Using VideoSDK

Industry

B2B SaaS / Business Operations

Headquarter

India

Products used

AI Agent SDK

Telephony SIP

Cloud Recording

Refrens is a B2B SaaS platform serving 150,000+ businesses across 170+ countries, offering invoicing, accounting, payments, and business operations tools. Every month, tens of thousands of new users sign up on the platform. While high-intent users were actively engaged by the sales team, a large portion of new users remained unqualified not because they lacked intent, but because manual outreach could not scale. This created a critical gap: lead coverage, not lead generation. To solve this, Refrens built a low-latency, real-time Voice AI Agent using VideoSDK, enabling automated conversations that qualify users instantly after signup and route high-intent leads to sales.

CHALLENGE

Scaling Lead Qualification Without Manual Bottlenecks

Limited Lead Coverage: A large portion of new users remained unqualified due to manual outreach limitations, leading to missed opportunities.
High Operational Overhead: Sales teams could not scale to handle thousands of new signups every month.
Latency in Voice Automation: Traditional voice bots introduced delays (2–3 seconds), resulting in poor user experience and call drop-offs.
Unstructured Qualification Process: Lack of consistent data capture made it difficult to prioritize high-intent users effectively.
Inefficient Sales Routing: Without real-time qualification, sales teams spent time on low-intent leads.

"VideoSDK helped us turn voice into a programmable, real-time system. We can now qualify thousands of users automatically and route only high-intent leads to sales something that wasn’t possible with manual workflows."

Naman Sarawagi ,

Founder - Refrens

SOLUTION

Real-Time Voice AI Qualification Engine

Low-Latency Voice AI Pipeline: Built using VideoSDK to enable real-time conversational interactions without delays.
Streaming Architecture: Integrated STT (Deepgram), LLM (Gemini), and TTS (Cartesia) in a continuous streaming loop for instant responses.
Automated Outbound Calling: Triggered calls immediately after user signup via Telephony SIP integration.
Structured Qualification System: AI agent captures intent, generates summaries, and tags leads automatically.
CRM Integration: Real-time updates ensure sales teams get qualified, high-intent leads instantly.
Scalable Infrastructure: Handles thousands of concurrent conversations without performance degradation.
Optimized Conversational Flow: Uses guided prompts, silence handling, and parallel processing for human-like interactions.

"With VideoSDK, we built a low-latency Voice AI pipeline that integrates directly with our CRM and sales workflows. It allowed us to move from manual outrreach to a fully automated qualification system at scale."

Vaidik ,

Refrens Team

Refrens Success with VideoSDK

10x

Lead Coverage

Qualified 10x more leads without growing the team.

Manual Effort

Fully automated outreach and lead qualification.

100%

Instant Engagement

Every signup engaged instantly via automated calls.

24/7

Availability

Always-on voice agents handling conversations round the clock.

ROI DELIVERED

Lead Qualification Boost

10x

Manual Outreach Effort

Instant User Engagement

100%

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How Refrens Automated Lead Qualification at Scale with 10x Coverage Using VideoSDK AgentsHow Refrens Automated Lead Qualification at Scale with 10x Coverage Using VideoSDK

Industry

B2B SaaS / Business Operations

Headquarter

India

Products used

AI Agent SDK

Telephony SIP

Cloud Recording

CHALLENGE

Scaling Lead Qualification Without Manual Bottlenecks

Limited Lead Coverage: A large portion of new users remained unqualified due to manual outreach limitations, leading to missed opportunities.
High Operational Overhead: Sales teams could not scale to handle thousands of new signups every month.
Latency in Voice Automation: Traditional voice bots introduced delays (2–3 seconds), resulting in poor user experience and call drop-offs.
Unstructured Qualification Process: Lack of consistent data capture made it difficult to prioritize high-intent users effectively.
Inefficient Sales Routing: Without real-time qualification, sales teams spent time on low-intent leads.

Naman Sarawagi ,

Founder - Refrens

SOLUTION

Real-Time Voice AI Qualification Engine

Low-Latency Voice AI Pipeline: Built using VideoSDK to enable real-time conversational interactions without delays.
Streaming Architecture: Integrated STT (Deepgram), LLM (Gemini), and TTS (Cartesia) in a continuous streaming loop for instant responses.
Automated Outbound Calling: Triggered calls immediately after user signup via Telephony SIP integration.
Structured Qualification System: AI agent captures intent, generates summaries, and tags leads automatically.
CRM Integration: Real-time updates ensure sales teams get qualified, high-intent leads instantly.
Scalable Infrastructure: Handles thousands of concurrent conversations without performance degradation.
Optimized Conversational Flow: Uses guided prompts, silence handling, and parallel processing for human-like interactions.

Vaidik ,

Refrens Team

Refrens Success with VideoSDK

10x

Lead Coverage

Qualified 10x more leads without growing the team.

Manual Effort

Fully automated outreach and lead qualification.

100%

Instant Engagement

Every signup engaged instantly via automated calls.

24/7

Availability

Always-on voice agents handling conversations round the clock.

ROI DELIVERED

Lead Qualification Boost

10x

Manual Outreach Effort

Instant User Engagement

100%