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How Teen Patti Live increased player retention by 80% with VideoSDKTeen Patti Live increased player retention by 80% with VideoSDK

Artoon Case Study
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Industry

Online Gaming / Multiplayer Entertainment

Headquarter

India

Products used

VideoSDK Real-Time Audio SDK

Teen Patti Live is a multiplayer card gaming platform that brings players together through real-time voice chat, creating a more social and interactive online gaming experience.

CHALLENGE

Scaling Real-Time Multiplayer Engagement and Player Retention

Teen Patti Live wanted to make multiplayer gameplay more interactive and engaging as its user base continued to grow. The platform relied heavily on text chat, which limited real-time social interaction during games and affected long-term player retention. Building scalable, low-latency voice infrastructure internally would require significant engineering effort, while maintaining stable communication quality across different mobile networks remained a key challenge.
Sani Trivedi -CEO (Teen Patti Live Team)
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“VideoSDK helped us transform our Teen Patti games into a much more engaging and social multiplayer experience. The real-time audio communication significantly improved player interaction, session duration, and rewarded ad engagement. Their SDK performance and support experience have been excellent throughout the integration process.”

Sani Trivedi ,

CEO (Teen Patti Live Team)

SOLUTION

Scaling Social Multiplayer Gameplay with VideoSDK Real-Time Voice SDK

Teen Patti Live integrated VideoSDK real-time audio to support live voice chat across thousands of multiplayer users daily. Players could talk during gameplay instead of relying only on text chat, helping increase user retention by 80%, average session duration by 3x, and overall player engagement by 2.7x.

Artoon’s success with VideoSDK

80%

Increase in User Retention

Players returned more frequently due to the social and interactive gameplay experience.

3x

Increase in Average Session Duration

Voice-enabled tables increased the amount of time users spent in-game.

2.7x

Higher Player Engagement

Real-time voice communication boosted activity and interaction during gameplay sessions.

45%

Growth in Rewarded Ad Engagement

Longer gameplay sessions improved rewarded ad impressions and interactions.

Thousands+

New Users Engaged Daily

The platform scaled live voice communication for a rapidly growing multiplayer user base.

99.9%

Stable Audio Communication Reliability

Maintained low-latency voice performance during high multiplayer activity.

ROI DELIVERED

Increase in User Retention

80%

Increase in Average Session Duration

3x

Higher Player Engagement

2.7x

Growth in Rewarded Ad Engagement

45%

Audio Communication Reliability

99.9%

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