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The most connected AI orchestration platform.

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Overview

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Zapier is a top-rated web platform that empowers individuals and businesses to automate routine tasks and streamline processes with no coding required. By connecting over 8,000 apps and services, Zapier enables seamless communication and automation, increasing productivity, eliminating manual errors, and providing actionable data insights. Trusted by millions worldwide, including Fortune 500 companies, Zapier helps users optimize workflows, save time, and focus on impactful work.

How It Works

  • Create a new Zap: Start a new automated workflow.
  • Select a Trigger app and event: Choose an app and event to initiate the workflow (e.g., a new lead entry).
  • Authorize the app: Securely connect your chosen app to Zapier.
  • Configure the trigger: Set the data to monitor.
  • Test the trigger: Pull in sample data for verification.
  • Add an action: Select an app for the subsequent automated step.
  • Define and authorize the action: Specify what will happen and connect the app.
  • Configure the action: Customize the target application's behaviour, using dynamic data.
  • Test the action: Ensure it works as expected.
  • Add more steps as needed: Use multiple actions, flow control (like filters, loops, or paths).
  • Publish the Zap: Activate the workflow and start automating tasks.

Use Cases

IT Help Desk Automation
Resolve support tickets and manage IT requests automatically, reducing manual effort and improving response times with AI-powered workflows.
Lead Generation & Management
Capture leads across channels, sync them into your CRM, automate email campaigns, score leads, and hand off instantly to sales teams.
Customer Support Enhancement
Deploy AI chatbots to answer FAQs, reduce support ticket volume, and provide instant, automated customer assistance.

Features & Benefits

  • AI Orchestration Platform (integrate workflows, data, interfaces, and AI centrally)
  • 8,000+ App Integrations (connect industry-leading and niche tools for seamless data flow)
  • AI Workflows (combine AI with everyday apps for advanced automation)
  • Zapier Tables (centralized, editable, shareable data with automation and insight)
  • Zapier Interfaces (build custom forms, web pages, apps without code)
  • No-code and Low-code Automation (empowers all users; AI code steps for customization)
  • Multi-step Zaps (chain multiple actions, add conditional paths, scheduling, formatting)
  • Unlimited Zaps (create as many workflows as your task limit allows)
  • Unlimited Premium Apps (access exclusive integrations on paid plans)
  • Webhooks (build custom integrations with HTTP requests, no server required)
  • Zapier Canvas (visualize processes, get AI-powered workflow suggestions)
  • Advanced Zap Management (version control, error notifications, robust settings)
  • Enterprise-grade Security & Compliance (SOC 2, SOC 3, GDPR, CCPA, SSO, SAML, SCIM, 99.99% uptime)
  • Built-in AI Assistance (AI builder for code steps, data mapping, troubleshooting)
  • AI Agents (build agents that autonomously perform business tasks)
  • AI Chatbots (create advanced bots for instant customer interaction and automated support)

Target Audience

  • Individuals: New to automation, seeking to streamline personal tasks.
  • Teams: Collaborating groups sharing automations, folders, and connections across departments.
  • Enterprises/Organizations: Large companies requiring scalable AI automation, advanced security, governance, and monitoring.
  • Roles:
    • RevOps (Revenue Operations)
    • Leaders
    • IT Professionals (promoting AI innovation, oversight, and control)
    • Sales Operations
    • Marketing Professionals (focused on automated lead nurturing, campaign tracking, and content distribution)
    • Customer Support Teams (targeting faster ticket resolution)
  • Freelancers/Independent Professionals: Streamlining repetitive, non-billable tasks.

Pricing

  • Free Plan:
    • £0/month; for basic use, 100 tasks/month, unlimited Zaps, two-step Zaps, AI power-ups.
  • Professional Plan:
    • £19.99/month (annual billing); for individuals requiring advanced features, including multi-step Zaps, unlimited premium apps, webhooks, and live chat support (from 2,000 tasks/month).
  • Team Plan:
    • £69/month (annual billing); for collaborative teams, includes 25 users, shared Zaps/folders/connections, SAML SSO, and Premier Support.
  • Enterprise Plan:
    • Contact for pricing; designed for large-scale, company-wide automation, unlimited users, advanced controls, analytics, observability, and dedicated technical management.
  • AI Orchestration Platform Products (separately priced):
    • Agents (Beta): from £50/month; Chatbots (Beta): from £20/month; Interfaces: from £20/month; Tables: from £20/month. Free trials available for these products.
  • Discounts: 15% for non-profits.
  • Trials: Free 14-day Professional plan trial upon signup; Team/Enterprise trials available by request.
  • Payment: Multiple currencies supported, invoice/wire available for Enterprise.

FAQs

Do I need to know how to code to use Zapier?

No, Zapier is built for no-code automation. You can easily automate workflows without programming knowledge, and support is always available.

What are apps in Zapier?

Apps are web services or applications (e.g., Google Docs, Salesforce, Slack) that integrate with Zapier, allowing data to move between them automatically. Premium apps require a paid plan.

What is a Zap?

A Zap is an automated workflow connecting your apps. It consists of a trigger (the starting event) and one or more actions (automatic events following the trigger).

What are tasks in Zapier?

A task is an action completed by a Zap, such as creating a new contact. Each successful action counts as one task; unsuccessful actions don't count.

What support does Zapier offer?

Zapier provides a Help Centre, Community forums, tutorials, a 24/7 Virtual Assistant, email support for all paid plans, and live chat for Professional (2,000+ tasks), Team, and Enterprise plans. Team/Enterprise users also benefit from Premier Support, onboarding, and technical account managers.

Can I change my Zapier plan later?

Yes, you can upgrade or downgrade your plan any time. Upgrades take effect right away; downgrades are processed at the end of your current billing period.

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