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Purpose-Built To Drive Dealer Revenue.

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Overview

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STELLA™ Automotive AI from Stellaautomotive is a best-in-class conversational AI platform purpose-built for automotive dealerships. As Microsoft's Copilot for Automotive, STELLA delivers turnkey AI for customer engagement tailored specifically to the automotive sector. The platform unifies engagement across all dealership functions and digital channels, empowering staff, boosting productivity, and enhancing customer satisfaction. With automotive experts at its core, STELLA revolutionises dealer-customer interactions and drives sustainable revenue growth.

How It Works

  • Acts as an intelligent voice assistant—similar to Alexa/Siri—for all inbound calls
  • Answers FAQs and autonomously books, changes, cancels, and confirms appointments
  • Integrates with dealership software, including DMS (Xtime, CDK, Reynolds and Reynolds) using over 270 opcodes
  • Delivers omnichannel engagement: phone, SMS, and web chat
  • STELLA Reception: answers on first ring, transfers calls, monitors lines, takes messages, transfers to text if staff unavailable
  • STELLA Service: intelligent automation of service bookings following dealer policies and brand requirements
  • Recognises customers by phone, provides custom dealer greetings for a personalised experience
  • Whisper technology relays caller details to staff before transfers
  • Voicemail by Agent captures messages conversationally for guaranteed follow-ups

Use Cases

BDC Team Support
Empower BDC representatives by automating inbound calls and routine tasks, enabling a focus on high-value customer engagement and outbound sales.
Service Drive Solutions
Streamline service bookings, changes, and cancellations for Service Advisors, improving operational efficiency and customer satisfaction.
Dealership Groups
Consistently manage appointments and omnichannel communications across multiple stores, delivering reliable service and unified customer experience.

Features & Benefits

  • Conversational AI Platform: Human-like customer engagement
  • Omnichannel Engagement: Phone, SMS, web chat
  • 24/7/365 Availability: No missed calls, answers on the first ring
  • Automated Appointment Management: Book, change, cancel, and confirm in under 2 minutes
  • Seamless DMS Integration: Real-time sync with Xtime, CDK, Reynolds and Reynolds, 270+ opcodes
  • Multilingual Capabilities: Includes Spanish support
  • Personalised Interactions: Custom greetings, caller recognition
  • Whisper Technology: Provides caller info before transfers
  • Voicemail by Agent: Conversational message capture for follow-ups
  • Scalable Solution: Fits any dealership size, customisable
  • Unlimited Simultaneous Call Handling: No bottlenecks
  • Enterprise-Grade Security (SOC-2 Compliant): Secure, reliable platform
  • Robust Reporting & Analytics: Real-time insights, call analytics
  • Cost Savings: Reduces customer interaction costs by up to 60%
  • Increased Staff Efficiency: Frees staff for higher-value work
  • Optimised Service Bay Utilisation: AI-driven appointment balancing

Target Audience

  • Automotive Dealerships
  • Dealership Groups
  • OEMs (Original Equipment Manufacturers)
  • Automotive Industry Partners
  • Fixed Operations Personnel within dealerships

Pricing

  • Detailed pricing information is not provided in the available materials.
  • For customised quotes or more details, please contact the Stellaautomotive team directly.

FAQs

What is STELLA AI?

STELLA AI is an advanced digital voice assistant designed specifically for automotive dealerships. It is an AI-driven customer engagement platform that manages inbound calls, answers questions, and books appointments.

How does STELLA AI improve dealership operations?

STELLA AI eliminates missed calls, ensures accurate and efficient scheduling by integrating with dealership systems, offers multilingual capabilities, and provides features like Whisper technology and Voicemail by Agent to enhance staff efficiency and customer satisfaction. It helps dealerships save time and money while boosting productivity.

What communication channels does STELLA AI support?

STELLA AI supports customer interactions across multiple digital channels, including phone calls, SMS text messages, and web chat.

Is STELLA AI secure?

Yes, STELLA AI is the only AI solution for dealerships with SOC-2 compliance, ensuring enterprise-grade security and reliable, compliant data management.

Can STELLA AI handle multiple calls simultaneously?

Yes, STELLA AI is designed to handle an unlimited number of simultaneous calls, ensuring that every customer call is answered on the first ring.

Does STELLA AI integrate with existing dealership systems?

Yes, STELLA AI seamlessly integrates with existing dealership software, including Service Schedulers and DMS like Xtime, CDK, and Reynolds and Reynolds, to ensure real-time availability and accurate scheduling.

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