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Soona

Creative at scale for brands with standards. Your all-in-one platform for ecommerce photo and video content.

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Overview

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Soona is the leading all-in-one creative platform built to help brands make, manage, and optimize photo and video content for all ecommerce channels. Since 2019, over 20,000 brands have used Soona to access high-quality visuals, saving about 30% on creative costs and accelerating asset delivery up to 5 times faster than traditional production. The platform features virtual studios, AI-powered image generation, and advanced digital asset management—all designed to streamline your content workflow. With transparent pricing, unlimited usage rights, and royalty-free models, Soona ensures your brand’s visuals are always polished, powerful, and high-performing.

How It Works

  • Plan Your Shoot in Minutes: Easily create a photo or video booking, outline your goals, and build your shot list. Select pro services or choose content packs. Non-members pay £149 Studio Pass per booking.
  • Ship Your Products: Send your products to Soona's studios.
  • Join Your Virtual Shoot: Join your live shoot online from anywhere. Collaborate with photographer and crew in real time. Mandatory for first shoots and sessions with pro services.
  • Shop A La Carte: Buy only the content you love—£39 per photo, £93 per video.
  • Receive Fast Edits: Approve shots and request premium edits; fast delivery in 24-72 hours depending on plan. Reorder more assets anytime.
  • Optimise Performance: Track listing performance over time, get actionable recommendations, and leverage AI tools to instantly generate brand-ready imagery.

Use Cases

Ecommerce Product Listings
Create high-quality product photos and videos for Amazon, Shopify, Etsy, and Walmart—including white background shots, lifestyle imagery, and 360 spins.
Digital Advertising & Social Media
Develop engaging ad creative and social content, with options for A/B-testing, graphics, overlays, and UGC to boost engagement and brand reach.
Brand Storytelling & Content Optimisation
Craft visuals that tell your brand story, highlight features, and use listing audits to continually improve and update content for better sales performance.

Features & Benefits

  • Comprehensive studio services: book pro models, stylists, and access a broad studio network
  • Effortless model booking: filter, hire, and use royalty-free models and stylists easily—no contracts
  • AI-powered creative tools: instant image generation, batch actions, AI editing, and analytics
  • User-Generated Content (UGC) campaigns: get pro-quality UGC from brand-matched creators
  • Rapid post-production: professional edits delivered in as little as 24 hours
  • Integrated platform: connect Shopify & Amazon to manage product listings and push updates from Soona
  • Digital Asset Management (DAM): organize, search, and share assets with unlimited free users and storage
  • Automated listing audits: AI finds and prioritizes optimization on Shopify/Amazon listings
  • Competitive analysis: compare Amazon competitor listings, copy, and keywords to inform strategy
  • Unlimited licensing & usage: perpetual rights for all visuals and royalty-free models

Target Audience

  • Ecommerce Brands: From startups to enterprises looking for professional, on-brand content for online stores and marketing
  • Marketing & Creative Teams: Teams seeking to streamline, reduce content production costs, and get assets fast without quality compromise
  • Amazon & Shopify Sellers: Focused on optimizing listings and driving sales
  • Businesses Seeking Scalability: Brands needing flexible, scalable content solutions for consistent output
  • Brands Prioritising Performance: Those leveraging visual insights and AI tools to boost conversions, reduce returns, and improve sales performance

Pricing

Studio Pass:
  • Ideal for: One shoot per year
  • Cost: £149 studio fee per booking
  • Photos: £39 each
  • Videos: £93 each
  • Models & Styling / Shoot Upgrades: Full price
  • Premium edits: £9 each
  • Edit delivery: 72 hours
  • AI tools: Limited
Basic Membership:
  • Ideal for: More than one shoot per year
  • Cost: £13/month (billed annually)
  • Studio Pass: Free
  • Same content rates as Studio Pass
  • Edit delivery: 48 hours
  • AI tools: Basic (250 AI credits)
  • Storage: 200GB
  • Competitive tracking: 5 competitors
Standard Membership (Best Value):
  • Ideal for: 3+ shoots/year, upgrades, premium edits
  • Cost: £49/month (billed annually)
  • Studio Pass: Free
  • Photos: £39 each, videos: £93 each
  • Models & Styling / Shoot Upgrades: 10% OFF
  • Premium Edits: Free
  • Edit delivery: 24 hours
  • AI tools: Unlimited
  • Storage: 500GB
  • Competitive tracking: 50 competitors
  • Video add-ons: Free
Enterprise:
  • Ideal for: Large, ongoing content needs
  • Cost: Custom pricing
  • All Standard features, discounts, dedicated support, and flexible payment
Pro Services (Hourly):
  • Styling: £149/hr (Standard: £134/hr)
  • Hand Model: £79/hr (Standard: £71/hr)
  • Full Body Model: £159/hr (Standard: £143/hr)
  • Pet/Foot Model: £99/hr (Standard: £89/hr)
  • Ghost Mannequin Styling: £129/hr (Standard: £116/hr)
  • Grocery Shopping: £79+ (Standard: £71+)
  • Hair & Makeup: £299/model (Standard: £269/model)
Production costs for models, services, and assets are charged separately from membership fees.

FAQs

What does free premium photo & video editing include?

For Standard membership and Enterprise, free premium editing is included during checkout. Extra variants or revisions cost £9+ each. Studio Pass and Basic members get one complimentary touch-up per purchased photo; additional edits are £9+ each.

What plan is best for me?

The Basic plan suits one shoot/year with basic AI Studio. Standard is best for 2-3 shoots/year, pro services, and unlimited AI assets. Enterprise fits ongoing monthly or quarterly content, with dedicated support and management.

What is included in the £149 Studio Pass?

It covers platform access for planning, content management, and live shoot attendance, plus access to backdrops, spaces, props, talent, simple assembly/steaming, and returns handling.

How does pricing work?

Start with a membership (Standard = most value), pay for pro services per shoot, then select assets you want (£39/photo, £93/video). Studio Pass is £149 per booking for occasional use. For consistent needs, Enterprise plans offer best rates and support.

What is the cost of UGC?

UGC is available via Trend.io, where you can hire creators directly. Content+UGC bundles are also available; contact Soona for details.

Do I need to join my virtual shoot with a hand model?

Yes, live attendance is required for hand model shoots to provide immediate feedback. Missing it means new booking/payment needed for extra content.

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