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Runwayml

Fast and controllable AI tools for high-fidelity content creation.

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Overview

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Runwayml delivers advanced AI image and video tools tailored to accelerate and elevate content creation for creative professionals. Leveraging technologies such as Gen-4 References, users can achieve consistent characters and settings from as few as 1-3 reference images. The platform empowers creators to experiment with endless visual variations, direct specific subject motion, and even control virtual camera movements, all within a responsive, intuitive interface. High-fidelity, production-ready assets—ranging from physics-based simulations to ultra-realistic renders—can be generated rapidly. Runwayml integrates into professional pipelines, supporting entertainment, marketing, gaming, and design, with direct API access for developers. Trusted by leading organizations, it streamlines media production from ideation to final execution.

How It Works

  • Input Your Vision: Start by providing reference images, videos, or text prompts to guide generation.
  • Generate Content: Use AI tools like Text to Image, Text to Video, Image to Image, and Video to Video for instant results.
  • Ensure Consistency: Maintain visuals using Gen-4 References with 1-3 input images for character, location, and style continuity.
  • Direct with Precision: Move up to five subjects with the Multi-Motion Brush and guide your virtual camera using Camera Control tools.
  • Iterate and Refine: Adjust elements—like lighting, scene, or character features—to achieve the look you envision.
  • Customise Styles: Train bespoke Style Generators with 15-30 images for unique aesthetics.
  • Add Generative Audio: Integrate dialogue and voiceovers using Text to Speech, Lip Sync, and Custom Voices—no complex dubbing or animation required.

Use Cases

Media and Entertainment Production
Develop high-fidelity visual concepts for TV and film, streamline marketing, and ideate special effects with advanced AI generation.
Virtual Try-on Experiences and E-commerce
Allow customers to virtually try on clothing or visualize products by uploading a photo, leveraging powerful AI image generation.
Post-Production and Efficient Editing
Reduce post-production editing time by instantly generating, refining, or altering video and graphic assets with AI.

Features & Benefits

  • Advanced AI image and video tools for rapid idea-to-execution workflows
  • Gen-4 References for highly consistent characters and locations from only 1-3 images
  • Expressive character performance generation—no need for rigging or motion capture
  • Production-ready asset creation, from realistic physics to hyper-detailed renders
  • Comprehensive directorial control with Multi-Motion Brush (motion for up to five subjects)
  • Camera Control to guide cinematic movement
  • Proprietary fine-tuned tool versions for greater control and project consistency
  • Full suite of creative AI tools: Text to Image, Text to Video, Image to Image, Video to Video
  • 30+ style presets and custom style generator training for unique visuals
  • Generative audio tools: Text to Speech, Lip Sync, and Custom Voices for streamlined post-production
  • Endless iteration with rapid changes to scenes, lighting, and characters

Target Audience

  • Filmmakers & Content Creators: Individuals and teams aiming for compelling visual storytelling and efficient video production.
  • Media & Entertainment Organisations: Studios and broadcasters seeking scalable AI solutions for marketing, TV, and special effects.
  • Marketing Teams: Professionals developing eye-catching visual concepts and promotional assets quickly.
  • Game Developers: Teams that require fast, consistent creation of game assets.
  • E-commerce Brands: Businesses offering immersive virtual try-on and scalable product visuals.
  • Designers: Interior, product, and multimedia designers visualising concepts with advanced AI.
  • Developers: Those integrating multimodal AI generation into apps, platforms, or products via the Gen-4 Image API.

Pricing

  • Free
    • £0/user/month, free forever
    • 125 one-time credits (≈25s Gen-4 Turbo or Gen-3 Alpha Turbo)
    • 3 video editor projects, 5GB asset storage
    • Does not include Gen-4 Video generation
  • Standard
    • £12/user/month (annual billing)
    • 625 monthly credits
    • Up to 5 users, Gen-4 and Gen-3 Alpha video generation, watermark removal, 100GB asset storage
    • Unlimited projects, technical support
  • Pro
    • £28/user/month (annual billing)
    • 2250 monthly credits
    • Up to 10 users, create Custom Voices, 500GB storage
  • Unlimited
    • £76/user/month (annual billing)
    • Everything in Pro plus unlimited generations in Explore mode
    • Up to 10 users
  • Enterprise
    • Contact Sales for pricing
    • All Pro features, plus Single Sign-On and further customisation for large teams

FAQs

What is Runwayml?

Runwayml is an AI-powered platform for creating high-fidelity images and videos, helping users quickly execute creative visions and streamline production workflows.

What are the core capabilities of Runwayml's AI tools?

Runwayml offers Text to Image, Text to Video, Image to Image, Video to Video, Gen-4 References for consistency, motion and camera control, custom style training, and generative audio.

How does Gen-4 References work for character consistency?

Gen-4 References generates consistent characters, settings, or elements using just 1-3 reference images, including photos, 3D models, or selfies.

Can I control the camera movement in my AI-generated videos?

Yes, users can direct the virtual camera by specifying direction and intensity using the Camera Control feature to enhance cinematic quality.

Does Runwayml offer customisation options for specific project styles?

Yes. Runwayml supports proprietary tool fine-tuning for specific projects, along with user-trained custom Style Generators for unique branding and aesthetics.

What are the pricing plans for Runwayml?

Plans include Free, Standard, Pro, Unlimited, and Enterprise options, with varying credits, storage, features, and user limits.

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