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Recraft

From First Prompt to Final Polish — All in One AI-Powered Design Platform.

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Overview

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Recraft is a premier AI-powered design platform founded in 2022, now headquartered in London, UK. It enables professional designers, illustrators, and marketers to generate and refine original images, vector art, icons, illustrations, and 3D graphics with advanced AI tools. Its proprietary V3 model, 'Red Panda', ranks #1 on Hugging Face’s Text-to-Image Model Leaderboard, excelling in creative control, structured output, and exceptional image quality. Trusted by over 3 million users worldwide, including teams at top companies, Recraft stands out for its blend of usability, production-ready outputs, and commercial-grade features. The company's robust funding further fuels its innovation, making it a leader in the space.

How It Works

  • Select Style or Create Your Own:
    • Choose from an extensive style library or craft a custom style with up to five reference images.
  • Enter Your Prompt:
    • Provide detailed text instructions for image generation, specifying desired elements and qualities.
  • Generate and Edit:
    • Initiate image creation and refine outputs with intuitive AI editing tools.
  • Refine with AI Tools:
    • AI Eraser
      • Remove unwanted regions easily.
    • AI Modify Area (Lasso Tool)
      • Select and replace objects by editing your prompt.
  • Export Creations:
    • Download images in JPG, PNG, or SVG formats.
  • Create Image Sets:
    • Use the Set tool to create up to six visually consistent images from multiple descriptions, retaining style and color palette control.

Use Cases

Brand Design
Effortlessly create consistent brand assets and illustrations tailored to specific guidelines and color schemes.
Marketing Campaigns
Generate engaging ads, stock visuals, and character designs swiftly for use in multi-channel marketing materials.
Product Design
Produce high-fidelity product mockups and detailed imagery to support launches and presentations.

Features & Benefits

  • AI Image Generator for quick, high-quality visual creation from text prompts
  • AI Image Vectorizer & Vector Generator: Convert raster to SVG or generate original vectors
  • AI Photo Editor & AI Eraser: Seamless editing, background removal, and object erasing
  • Mockup Generator: Produce realistic mockups for visualizing your designs
  • Image Upscaler (Crisp & Creative): Boost resolution and enhance fine details
  • Background Remover: Cleanly extract assets for diverse applications
  • Full Vector Support for unlimited scalability
  • Accurate Text Generations: Legible, precise textual outputs in any size
  • Brand Consistency Tools: Custom styles and palettes for brand adherence
  • Creative Control & Precision: Fine-tune objects, align elements, and explore styles with ease
  • Collaboration Features: Share and collaborate on projects seamlessly
  • Advanced AI Models (Recraft V2 & V3): Top-tier, anatomically accurate generation
  • Commercial Rights & Ownership: Paid plans grant full commercial usage
  • API Access: Integrate AI image functions into your own apps

Target Audience

  • Professional designers
  • Illustrators
  • Marketers
  • Creative teams at innovative organizations (e.g., Netflix, Ogilvy, Asana, Airbus, HubSpot)
  • Individuals and businesses needing high-quality AI-generated visuals

Pricing

Individual Plans:
  • Free: £0, 50 free credits/day; images are public and non-commercial; limited uploads and concurrency.
  • Basic: £10/month (annual) or £12/month; 1000 credits/month; private, commercial use rights; more concurrent jobs, advanced editing tools; unlimited top-ups available.
  • Advanced: £27/month (annual) or £33/month; 4000 credits/month; all Basic features plus higher quota; unlimited top-ups.
  • Pro: £48/month (annual) or £60/month; 8400 credits/month; designed for large-scale content creation, all features included; unlimited top-ups.
Team Plans:
  • Teams: Contact sales for pricing; 9000 credits/month (minimum 3 users); central management, 24/7 premium support, commercial rights, priority generation.
API Pricing:
  • $1 for 1,000 API units. Services such as raster/vector generation, inpainting, background replacement, style creation, vectorization, upscaling, region erasing, with units charged per action. (E.g., Raster Generation: 22–40 units/image; Vector: 44–80 units/image; Vectorization: 10 units/image; Upscale: 4 or 250 units; minimum top-up: 400 credits for £4.)
Prices exclude VAT. Credits renew monthly but do not carry over. Free plan images are public and non-commercial; paid plans provide ownership and commercial rights.

FAQs

How do credits work?

Generating or modifying an image typically uses 1–2 credits, depending on format. Creative Upscale consumes 20 credits. Detailed usage is available in the pricing update documentation.

Can I request a refund?

You are eligible for a refund if under 50 credits lifetime usage. Cancel your subscription and contact help@recraft.ai for assistance; refunds are returned to your original payment method.

Are image credits renewed monthly, and do they roll over?

Credits renew monthly and do not roll over to the next billing period.

I’ve used all my credits. How can I get more?

Earn free credits by sharing your referral link or top up credits with a purchase at any time.

What is your cancellation policy?

Cancel anytime via your profile’s 'Manage subscription' section. Your plan remains active through your current billing period.

How does copyright work on Recraft? Who owns the images I create?

Free user images are owned by Recraft—public and non-commercial. Paid plan users own and can use their images commercially.

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