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Proxima

Scale Your Marketing Efficiently with Predictive Data Intelligence

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Overview

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Proxima delivers advanced predictive data intelligence solutions designed to help modern brands grow profitably. Leveraging AI-powered insights, Proxima empowers businesses to lower customer acquisition costs (CAC) and increase customer lifetime value (LTV). Core capabilities include AI Audiences for improved ad performance and Customer Intelligence for tactical business insights. With a proprietary database of over 64 million unique U.S. eCommerce shoppers and more than $20 billion in analyzed transactions, Proxima supports brands in driving effective marketing results, all while ensuring customer data is anonymized, hashed, and secure.

How It Works

  • AI Audiences:
    • Build predictive audiences from millions of commerce insights.
    • Generate high-intent audiences tailored for your brand.
    • Deploy audiences to top ad platforms for superior campaign results (The Trade Desk, Yahoo DSP).
  • Customer Intelligence (Beta):
    • Combine advanced analytics with industry benchmarks.
    • Gain actionable insights into customer shopping habits and product success.
    • Use network-powered consumer scoring for optimized acquisition and retention.
    • Leverage a robust dataset of 300M+ receipt-verified transactions for precision targeting across 12 retail verticals.

Use Cases

Optimise Meta Ad Spend
Scale Meta ads and achieve lower CPAs using Proxima's AI Audiences, with brands like C4 Energy and Obvi reporting increased ROAS and more efficient ad spend.
Find New High-Value Customers
Discover and acquire valuable new customers unreachable through conventional targeting, enhancing incremental scale and customer quality for DTC and eCommerce brands.
Boost ROAS & Reduce CPA
Leverage powerful predictive data intelligence to achieve higher ROAS and lower CPA, as demonstrated by Noli Shop, BUBS Naturals, and Venus et Fleur.

Features & Benefits

  • AI Audiences for enhanced ad performance
  • Rich first-party data pool from 80M+ U.S. shoppers
  • Superior campaign outperformance vs. traditional targeting
  • Deep customer & product insights
  • Tactical customer intelligence and industry benchmarks
  • Network-powered consumer scoring
  • Proprietary, secure data advantage with privacy by design
  • Proven results: higher ROAS & lower CPA

Target Audience

  • Direct-to-Consumer (DTC) and eCommerce brands
  • Marketing and growth teams
  • Programmatic media buyers
  • Businesses aiming to:
    • Scale marketing efficiently and profitably
    • Lower customer acquisition costs (CAC)
    • Increase customer lifetime value (LTV)
    • Improve ROAS on platforms like Meta, The Trade Desk, Yahoo DSP
    • Leverage advanced AI and first-party data
    • Navigate digital privacy changes (post-iOS14 landscape)

Pricing

  • 30-day free trial available
  • No credit card required for trial
  • Specific long-term pricing details are not disclosed in the provided information

FAQs

What is Proxima?

Proxima is a predictive data intelligence platform that helps modern brands scale their marketing efficiently by lowering customer acquisition costs and increasing customer lifetime value through AI-powered solutions.

How does Proxima help businesses improve marketing performance?

Proxima offers AI Audiences for superior ad targeting on platforms like Meta, The Trade Desk, and Yahoo DSP, and Customer Intelligence for deep insights into customer behaviour and product performance. This leads to improved ROAS, reduced CPA, and more profitable ad spend.

What kind of data does Proxima use?

Proxima leverages a proprietary database of over 64 million unique U.S. eCommerce shoppers and analyses more than $20 billion in network transaction volume from 12,000+ first-party data integrations. This includes deterministic, receipt-verified transaction data.

How does Proxima ensure data privacy?

Proxima operates within a protected ecosystem with end-to-end encryption and rigorous security protocols. All customer data is securely anonymised, hashed, and never sold, ensuring privacy and compliance.

Which ad platforms does Proxima integrate with?

Proxima's AI Audiences are currently available on The Trade Desk and Yahoo DSP, enabling seamless deployment for programmatic campaigns.

What results can I expect from using Proxima?

Customers typically experience 2-3x more profitable paid media spend, a 26% lower CPA, and 31% higher ROAS compared to in-platform targeting. Case studies show significant lifts in ROAS, reductions in CAC, and increased conversions.

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