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Overview

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Lumalabs empowers users to visualize ideas through pioneering research and design with its flagship product, Dream Machine. This generative AI platform enables individuals and creative professionals to ideate, visualize, create, and share stunning images and videos effortlessly. Powered by proprietary models Luma Photon (for creative image generation) and Luma Ray2 (for realistic, production-ready video generation), Dream Machine simplifies the creative process. Users can rapidly iterate on their ideas and explore endless visual possibilities without the need for complex prompt engineering. Available on iOS and the Web, Dream Machine transforms imagination into production-ready visual content.

How It Works

  • Simply Ask: Describe your vision in natural language to generate, edit, and explore visual ideas—no complex prompt engineering required.
  • Ideate and Iterate: Rapidly test and refine creative concepts for images and videos.
  • Reference and Remix: Bring in your own images, styles, or character references to guide the AI, ensuring precise visual outcomes.
  • Powered by Advanced Models:
    • Luma Photon: Generates high-resolution, detailed, efficient images.
    • Luma Ray2: Produces production-ready videos with coherent motion, realistic details, and logical sequences.

Use Cases

Cinematic AI Visuals for Filmmakers
Prototype scenes, explore genres, and apply visual effects without extensive production overhead using Dream Machine's powerful video generation tools.
Rapid Design & Storyboarding
Visualize interior or fashion design concepts, iterate on ideas, and pitch projects with stunning, unique images and videos—fast and without technical barriers.
Content Creation & Marketing Excellence
Quickly ideate and create eye-catching visuals for social media, campaigns, and retail showcases, ensuring your brand stands out.

Features & Benefits

  • Fast Image & Video Creation
  • No Prompt Engineering Needed
  • Reference and Remix Capabilities
  • Video Directing Tools (keyframes, loops, video extension)
  • Unique Character Creation
  • Visual Reference Integration
  • Modify Images and Videos with Natural Language
  • Brainstorm & Creative Query
  • Share & Remix Creations
  • Natural, Believable Motion
  • Flexible Aspect Ratio Output
  • Cinematic Camera Movement
  • Exceptional Image-to-Video Quality
  • Accurate Lighting and Physics
  • Clean and Consistent Animation Style
  • High-Detail Outputs
  • Cinematic Style
  • Natural Language Understanding
  • Exceptional Adherence to Detailed Instruction
  • Sharp and Accurate Text Rendering
  • Powered by Luma Photon (efficient image generation)
  • Powered by Luma Ray2 (production-ready video generation)

Target Audience

  • Filmmakers & Creative Teams: Prototype scenes, apply visual styles, and explore genres efficiently.
  • Content Creators: Build engaging visual content for social platforms and marketing.
  • Designers (Interior/Fashion): Visualize and iterate on design concepts rapidly.
  • Musicians & Artists: Create imaginative, dynamic visuals for musical projects.
  • Businesses & Retailers: Produce stunning visuals for marketing, product presentations, and branding.
  • Individual Users: Anyone seeking to unleash imagination and create unique images/videos without technical barriers.

Pricing

Web Platform Plans:
  • Free: Images only, 720p, lower priority, non-commercial, watermarks
  • Lite ($9.99/mo, $6.99/mo billed annually): 3200 credits, 1080p images, 720p/1080p videos, high priority, non-commercial, watermarks
  • Plus ($29.99/mo, $20.99/mo billed annually): 10,000 credits, higher quality images/videos, high priority, commercial use, no watermarks
  • Unlimited ($94.99/mo, $66.49/mo billed annually): Unlimited credits in relaxed mode, fast mode credits, top quality, high priority, commercial, no watermarks
  • Enterprise: Contact for pricing
iOS Platform Plans:
  • Free: Images only, 720p, lower priority, non-commercial, watermarks
  • Lite ($9.99/mo, $7.99/mo billed annually): 3200 credits, 1080p images, 720p videos, watermarks, matches web Lite features
  • Plus ($29.99/mo, $23.99/mo billed annually): 10,000 credits, 1080p images, 720p videos, no watermarks, matches web Plus features
  • Unlimited ($94.99/mo, $75.99/mo billed annually): Unlimited credits in relaxed mode, fast mode credits, no watermarks, matches web Unlimited features
  • Enterprise not available on iOS
Credit System:
  • Credits are required for all image/video generations; pricing per asset varies by resolution and type (e.g., images, videos, modifications, upscaling). Top-up credits are valid for one year and monthly credits do not roll over.
Fast vs Relaxed Mode:
  • Fast mode provides top priority and fastest generation; relaxed mode offers endless generations at lower priority after fast credits are used (only for Unlimited/Enterprise plans).

FAQs

Where do I download the new Dream Machine app or access the website?

You can download Dream Machine on iOS from the App Store. The Android version is not yet available. For web access, visit dream-machine.lumalabs.ai.

What happened to my old Dream Machine account, payment plan & generations?

Your old account, payment plan, and creations have been fully migrated. All previous images and videos are now in the 'Ideas' section. Your plan has been converted to the new credit-based system matching your previous tier.

How do I change the subscription on my current account?

Upgrade, downgrade, or cancel subscriptions directly in the app or on the website. Changes take effect immediately for upgrades, or after the billing cycle for downgrades.

How do I use the new app?

The app is intuitive, with a step-by-step iOS Getting Started Guide available for creating images, animating videos, and using advanced features.

How do I use the new website?

The website matches the app's features. See the Web Getting Started Guide for a full tutorial.

Where are my Genie and Capture assets located?

Your Genie and Capture assets are now stored in the Luma app (iOS/web). They are separate from Dream Machine. Log in with your existing credentials to access them.

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