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Lately

Master Social with Neuroscience-Driven AI™

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Overview

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Lately is the world's most advanced AI content creation assistant, designed specifically for marketers seeking to acquire customers, repurpose existing assets into high-performing social content, and automate employee sharing of company messaging. Built on a proprietary AI model inspired by the neuroscience of music, Lately identifies high-performing language patterns to generate personalised and targeted messaging that resonates, delivering unparalleled ROI. Unlike generic AI tools, Lately focuses on meaningful conversations and trust, offering features like multi-language support, performance analytics, automated scheduling, and the upcoming Kately™ social agent. Its robust, brand-specific AI outperforms general models (e.g., ChatGPT) by enabling consistent, authentic messaging at scale, tailored for enterprise and growing business needs.

How It Works

  • Audience Analysis: The AI studies your social media audience's preferences and builds a custom writing model based on those insights.
  • Content Transformation: Automatically repurposes any longform video, audio, or text content into dozens of pre-tested social media posts.
  • Brand Voice Adaptation: Adapts content for your unique brand tones and voices, staying consistent across brand and employee accounts.
  • Automated Scheduling: Schedules your content at optimal times and cadences to maximize reach and engagement.
  • Continuous Learning: Continuously learns and adapts to audience response, providing valuable performance insights for ongoing improvement.

Use Cases

Automate Social Media Content Creation
Leverage neuroscience-driven AI to transform longform content into dozens of engaging social media posts that resonate and convert.
Brand Voice at Scale
Maintain brand consistency and authenticity by adapting messaging for your main brand, sub-brands, and individual employees across languages and regions.
Amplify Employee Advocacy
Empower employees to share compliant, on-brand content, dramatically expanding your reach and engagement across social platforms.

Features & Benefits

  • AI-Powered Content Generation: Transforms longform text, audio, and video into dozens of social posts
  • Neuroscience-Driven AI: Uses engagement pattern insights for high-performing content
  • Brand Voice Consistency: Learns and maintains unique brand and employee voices
  • Content Repurposing: Converts blogs, newsletters, podcasts, and more into highlights
  • Employee Advocacy Functionality: Scales employee-driven, compliant content
  • AI Messaging Reviews: Ensures compliance with brand guidelines
  • On-Behalf-Of Publishing: Lets teams post on behalf of executives or sales
  • Artificial Social Intelligence Engine: Continuously refines writing model
  • Brand Hierarchy System: Centralized control across products and regions
  • AI Scheduling & Calendar: Optimizes post timing and eases workflow
  • Performance Analytics: Offers advanced insights to boost engagement
  • Multi-Language Support: Supports English, Spanish, Italian, Portuguese, Japanese, and German
  • Built-in Graphic/Video Editor: Integrated tools for streamlined content creation
  • Hootsuite Integration: Seamless platform connection

Target Audience

  • Marketers and Marketing Teams
  • Individual Influencers
  • Growing Businesses and Agencies
  • Large Businesses and Agencies
  • Fortune 500 Companies
  • Franchises
  • Social Selling Teams
  • Executive Thought Leaders
  • Employee Advocates
  • Companies in Technology, Professional Services, Financial Services, Media & Entertainment, News & Public Agencies, Consumer Brands, Education

Pricing

  • Starter: £14/month
    • Limited functionality; ideal for individuals & micro-businesses
    • Repurpose longform content into engaging posts
    • 1 Voice model, 5 Social channels, 1 User seat
    • Basic scheduling and analytics
  • Growth: £199/month (Recommended)
    • Advanced tools for influencers & growing agencies
    • Full calendar with AI scheduling, voice model editing, RSS integration
    • 1 Voice model, 25 Social channels, 5 User seats
  • Enterprise: Custom Pricing
    • Turbo features for large/complex businesses
    • 100% automation, regional/language adaptation, governance tools
    • Employee advocacy, unlimited Voice models, channels, seats, "White Glove" support
  • Save 20% with annual billing. Free trial available.

FAQs

What is Lately.AI?

Lately is an advanced AI content creation assistant and social content generation platform. It helps marketers acquire customers, repurpose existing content into high-performing social posts, and automate employee sharing, all powered by neuroscience-driven AI.

How does Lately work?

Lately's AI learns your audience's preferences and builds a custom writing model. It then automatically repurposes longform video, audio, or text into dozens of pre-tested social media posts, adapting to your brand's voice and scheduling content optimally.

Does Lately outperform other AI tools like ChatGPT?

Yes, Lately is specifically designed for social media content, learning audience preferences and your unique brand voice to create highly engaging and effective posts, significantly outperforming general AI models like ChatGPT in this domain.

Can Lately repurpose my existing longform content?

Absolutely. Lately's AI assistant can transform your blogs, newsletters, podcasts, webinars, and other longform assets into dozens of text, audio, or video highlights, automatically formatted for individual social platforms.

Does Lately support employee advocacy programmes?

Yes, Lately's AI assistant unites employee advocates under a single platform, effortlessly creating individualised, controlled, and compliant content in their own voice, which exponentially amplifies your brand message.

Is Lately available in multiple languages?

Yes, Lately supports multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German, with more available upon request.

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