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The Infrastructure For Inference: Fast AI Inference for AI Builders

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Overview

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Groq, founded in 2016, is a leading AI infrastructure company purpose-built for fast AI inference. It provides instant intelligence by deploying and running AI models with exceptional speed, quality, cost-efficiency, and scale. At the core of Groq's offerings is its custom-designed Language Processing Unit (LPU™), fundamentally different from traditional GPUs, which was developed in the U.S. with a resilient supply chain. Groq makes its technology accessible through GroqCloud™, a full-stack platform for fast, affordable, production-ready inference, and GroqRack™ Compute Clusters for on-premise deployments. Groq aims to fuel a new wave of innovation by enabling developers and enterprises to experience instant AI, challenging established cloud providers with its superior performance in handling large language models (LLMs) and other generative AI applications.

How It Works

  • Software-First Architecture: The Groq Compiler is in direct control, not secondary to the hardware, enabling optimized performance.
  • Co-located Compute and Memory: Compute and memory are integrated on the chip, eliminating resource bottlenecks and ensuring efficient data flow.
  • Kernel-less Compiler: This design simplifies and accelerates the compilation of new AI models.
  • Seamless Scalability: The architecture avoids caches and switches, ensuring consistent performance and scalability across various workloads and traffic levels.
  • Ultra-Low Latency: The LPU delivers sub-millisecond latency, maintaining consistency even at scale.
  • Deployment Flexibility: Groq LPU AI inference technology is accessible via the GroqCloud™ platform for on-demand public, private, and co-cloud instances, or through GroqRack™ Compute Clusters for on-premise data centre deployments.

Use Cases

Generative UI & Real-Time Interactions
Leverage Groq's ultra-fast LPU inference for interactive web interfaces that provide instant, adaptable responses. Supercharge financial apps like StockBot with live charts and real-time data conversation.
AI Sales Associates & Enhanced Customer Experience
Deploy custom AI sales agents to automate Q&A, schedule meetings, and qualify leads using reliable and rapid AI-powered dialogue.
Large Language Models (LLMs) and High-Performance ML Deployments
Run LLMs and machine learning models efficiently at scale, perfect for demanding workloads needing consistent, sub-millisecond latency.

Features & Benefits

  • Purpose-Built LPU™ AI Inference Technology: Designed specifically for AI inference and language processing
  • Unmatched Price Performance: Lowest cost per token, even at scale
  • Speed at Any Scale: Consistent sub-millisecond latency
  • Trusted Model Quality: Maintains model excellence from compact to large MoE models
  • GroqCloud™ Platform: Fast, scalable inference with simple API access
  • GroqRack™ Compute Clusters: On-premise deployment with plug-and-play setup
  • Broad AI Model Support: Compatible with leading LLMs and generative models
  • Batch API: Efficient large-volume processing at discounted rate

Target Audience

  • AI Builders: Individuals and teams focused on developing and deploying AI applications
  • Developers: Over 1.7 million developers seeking fast, scalable inference
  • Enterprises: Businesses requiring robust AI solutions for cloud or on-prem deployments
  • Startups: Companies growing AI applications with cost-effective infrastructure
  • Data Leaders: Organizations leveraging AI for data insights and automation

Pricing

  • Free Tier: Entry-level with community support for building and testing
  • Developer Tier: Pay-as-you-go for developers and startups, higher token limits, chat support, Flex Service, Batch Processing
  • Enterprise Tier: Custom, large-scale solutions with dedicated support and capacity
  • On-demand Pricing: Cost per million input/output tokens for LLMs (Llama, DeepSeek, Qwen, Mistral, Gemma)
  • TTS Models: Priced per million characters (e.g., PlayAI Dialog v1.0)
  • ASR Models: Priced per hour transcribed (e.g., Whisper series)
  • Batch API: 25% discount for Developer Tier, 24-hour turnaround on large requests
  • On-prem Deployments: Custom options for enterprise API/GroqRack solutions

FAQs

What is Groq's core technology?

Groq's core technology is the Language Processing Unit (LPU™), a purpose-built chip designed specifically for AI inference and language processing, offering superior speed and efficiency compared to general-purpose GPUs.

How does Groq differ from traditional AI hardware?

Unlike GPUs, which were originally designed for graphics, Groq's LPU™ is built from a software-first approach for AI inference. It features co-located compute and memory, a kernel-less compiler, and no caches or switches, ensuring ultra-low latency and seamless scalability for AI workloads.

What are GroqCloud and GroqRack?

GroqCloud™ is Groq's full-stack platform providing fast AI inference via an on-demand public cloud, as well as private and co-cloud instances. GroqRack™ Compute Clusters offer on-premise deployment solutions for enterprises needing dedicated AI compute centres.

What types of AI models does Groq support?

Groq supports a wide range of leading openly-available AI models, including various Large Language Models (LLMs) like Llama, DeepSeek, Qwen, Mistral, and Gemma, as well as Text-to-Speech (TTS) and Automatic Speech Recognition (ASR) models.

What are the pricing tiers for GroqCloud?

GroqCloud offers a Free tier for basic access, a Developer tier for pay-as-you-go scaling with higher limits and chat support, and an Enterprise tier for custom solutions with scalable capacity and dedicated support.

How can I get support from Groq?

You can reach Groq's customer support directly via email at support@groq.com. Community support is available for Free tier users, chat support for Developer tier, and dedicated support for Enterprise tier clients.

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