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Goodcall

AI phone calls made easy

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Overview

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Goodcall provides advanced AI phone agents and virtual receptionists to automate customer service and sales requests for businesses. Leveraging Agentic Voice AI, Goodcall enables instant deployment of custom phone agents without the need for engineering expertise. Since its inception at Google in 2017, Goodcall has handled over 4.7 million calls and achieves a 97% caller interaction rate. Businesses benefit from seamless integrations with popular tools (Zapier, Microsoft Teams, Dynamics, Google Calendar, Boulevard, Zenoti, etc.), local and HIPAA-compliant phone numbers, and robust analytics. Goodcall drives increased revenue, improved service, and streamlined operations for organisations seeking to elevate their customer experience—whether for local businesses or large-scale enterprises.

How It Works

  • Quick Setup: Launch your custom AI phone agent in minutes by connecting your website, Google listing, or providing business details—no coding required.
  • Customisation & Control: Use an intuitive interface to adjust capabilities, workflows, and logic, including lead capture, scheduling, and CRM integrations.
  • Dedicated Phone Number: Each agent receives a unique, location-based phone number. You can publish this directly or use conditional call forwarding from your existing number.
  • Intelligent Call Handling: Agents use enhanced logic flows to automate routing based on caller responses.
  • Personalised Interactions: Integration with your CRM allows instant lookups, personalised greetings, and tailored responses.
  • Real-time Performance: Sub-second responses for human-like conversation and detailed analytics for monitoring performance and caller intent.

Use Cases

Customer Support Automation
Automate responses to common customer questions and free up staff to handle more complex issues.
Appointment & Lead Management
Streamline bookings and lead qualification by integrating seamlessly with calendars and CRM systems, reducing manual entry and missed opportunities.
Personalised Caller Experiences
Deliver tailored, human-like interactions using customisable logic and real-time CRM data for new and returning customers.

Features & Benefits

  • AI Phone Agent & Virtual Receptionist: 24/7 automated service for customer requests and sales
  • No-Code Setup: Instantly deploy agents without an engineering team, with full customisation
  • Seamless CRM & Calendar Integrations: Connect with Zapier, Google Calendar, Microsoft Dynamics, and more
  • Automated Lead Capture: Inbound calls details captured and shared to SMS, email, Google Sheets, or CRM
  • Customisable Agent Behaviour: Full control over greetings, skills, flows, and dialogues
  • Multi-Location Support: Deploy individual AI agents for each business site
  • Google Voice Integration: Effortless linking with Google Voice numbers
  • Advanced Phone Analytics: Insights into automation rates, call durations, and caller data
  • Intelligent Call Forwarding & Operator Workflow: Transfer complex calls, take messages, or schedule callbacks
  • Local Phone Numbers: Area code selection for regional branding
  • HIPAA Compliance: Secure, industry-standard data protection for healthcare and insurance
  • Unlimited Minutes & AI Tokens: Predictable pricing with no extra usage fees
  • Custom Forms & Logic Flows: Tailor workflows for lead qualification and guided interactions
  • Team & Directory Management: Role-based access and contact management

Target Audience

  • Small to Medium-sized Businesses (SMBs): Solopreneurs and local businesses needing streamlined inbound call management, lead capture, and appointment scheduling.
  • Enterprises & Large Organisations: High call volume companies with in-house call centres requiring scalable, customisable AI.
  • Service-Based Businesses: Salons, healthcare providers, BPOs, and more that benefit from automated scheduling and support.
  • Sales & Marketing Teams: Organisations focused on lead capture and improving conversion rates with less manual work.
  • Businesses with Data Security Needs: Especially healthcare and insurance requiring HIPAA compliant phone agents.
  • Businesses Focusing on Productivity: Any company looking to modernise call analytics and reduce time spent on phone bookings.
  • California Central Valley Businesses: Those seeking local AI phone numbers and an enhanced regional presence.

Pricing

  • Free Demo & Trial: 14-day fully featured free trial available.
  • Starter Plan
    • Monthly: £59 per agent
    • Annually: £41 per agent (billed at £492 per year, 30% savings)
    • Includes: 1 form, 1 logic flow, 3 team members, 3 directory contacts, 7 days of call & customer details, 100 unique customers monthly (then £0.50/customer)
  • Growth Plan
    • Monthly: £99 per agent
    • Annually: £69 per agent
    • Includes: 3 forms, 3 logic flows, 9 team members, 25 directory contacts, 30 days of call & customer details, 250 unique customers monthly (then £0.50/customer)
  • Scale Plan
    • Monthly: £199 per agent
    • Annually: £139 per agent
    • Includes: 25 forms, 25 logic flows, 50 team members, 500 directory contacts, unlimited call & customer details, 500 unique customers monthly (then £0.50/customer)
  • Enterprise: Custom pricing for large-scale or in-house call centre requirements.

FAQs

What is a "Goodcall number"?

A Goodcall number is a unique phone number assigned to your AI agent, which can be chosen with a local area code for brand consistency. It can work in tandem with your existing business line, and supports call transfers and conditional forwarding for flexible deployment.

What makes Goodcall different from other AI phone assistants?

Goodcall originated at Google in 2017 and has been refined with a focus on conversational quality. Every call benefits from both human review and automated checks, ensuring high call quality and consistent performance.

What are some ways that other businesses have deployed Goodcall agents?

Businesses use Goodcall agents as first-line or backup support, handling common inquiries, appointment scheduling, lead management via CRM integrations, and providing personalised service through customisable logic.

What happens if my agents encounter questions they can’t answer?

When faced with unknown queries, agents use a customisable operator workflow: transfer the call to a designated contact or department, take a message, provide a self-service link, or schedule a callback. You’ll be notified of unfamiliar requests, enabling future automation.

What is a "unique customer"?

A unique customer is any caller with a distinct phone number who interacts with your agent during the month. Multiple calls from the same number count as one unique customer; robocalls and inactive callers are excluded, keeping costs predictable.

Are there any charges for number of calls, minutes, or AI tokens?

No, Goodcall charges based on the number of unique customers served, not on call minutes, number of calls, or AI tokens consumed.

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