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Ello

Confident, Independent Reading

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Overview

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Ello is an AI-powered reading companion crafted for children in Kindergarten to 3rd Grade, transforming young readers into confident and independent learners. With proprietary Adaptive Learn™ technology, Ello functions as a 1:1 virtual instructor—listening to children read aloud, providing real-time feedback and encouragement, and adjusting reading material to suit each child’s ability and interests. Backed by the Science of Reading, Ello provides an exclusive decodable e-book library personalized for every reader. Its mission is to offer individualized literacy support during the crucial early years of education.

How It Works

  • Grab a Book and Open the Ello App:
    • Children pick from curated digital e-books or physical books (from a gift box) and open Ello on iOS.
  • Child Reads Aloud to Ello:
    • The child reads stories aloud, engaging directly with the app.
  • Ello Coaches and Engages:
    • The app listens, gives immediate support, makes gentle corrections, and offers motivation.
  • Adaptive Learning:
    • The AI adapts book levels and content to fit each child's skill and interest, for continued growth.
  • Earn Rewards:
    • Children collect stars, badges, and unlock new prizes and content as they read.

Use Cases

Early Literacy Development
Nurture confident and independent reading skills in children from Kindergarten to 3rd Grade with Ello’s AI-powered, adaptive support.
Supplemental Reading Support
Boost reading fluency and comprehension for children who need additional practice outside of the classroom, including reluctant or struggling readers.
Dyslexia and Learning Support
Support children with dyslexia through science-based, phonics-driven methods and motivating interactive features.

Features & Benefits

  • Adaptive Learn™ Technology: Personalized, responsive instruction
  • World-Leading Child Speech Recognition: Real-time, accurate feedback
  • Science of Reading Based Responses: Research-based phonics strategies
  • Exclusive Decodable E-book Library: Books matched to reading level
  • Tailored Reading Levels & Interests
  • Interactive Reading Buddy: Supportive, encouraging experience
  • Reward System: Stars, badges, and digital prizes for progress
  • Multiple Reader Profiles: Up to 3 per subscription
  • Physical Book Integration (Gift Box): Syncs with app for enhanced reading
  • Parental Progress Reports: Track child’s development

Target Audience

  • Parents of children aged 4-8 years, particularly in Kindergarten to 3rd Grade
  • Families wanting an engaging, digital reading tool for home use
  • Those seeking to build reading confidence and fluency in their children
  • Supporters of phonics-based and Science of Reading approaches
  • Parents of children struggling with reading or behind grade level

Pricing

  • Monthly Plan: £14.99/month. App access with decodable e-books and Adaptive Learn™ technology. 14-day free trial included.
  • Annual Plan: £139/year (25% savings). 12-month subscription, full access and free trial included.
  • Ello Gift Box: £59, includes 3 months' app access, five physical books, stickers, activities. First month free, plus shipping.
  • Ello Access Programme: For families on government assistance (e.g., EBT/SNAP, SSI, Medicaid, NSLP, WIC): £0.99/month after proof of eligibility. Typically reviewed within 1 business day.

FAQs

How much is Ello?

Ello with e-books is £14.99 per month or £139 per year (23% discount). Free public library access (700+ e-books) is available without AI coaching.

Is there discount access for EBT/SNAP participants?

Yes, eligible government program participants can access the Ello Digital subscription for £0.99/month. Apply by submitting proof of eligibility.

What’s included in my membership?

Membership grants full app access, digital coaching through Adaptive Learn™, access to the decodable book library, and digital rewards.

How many children can I add to a subscription?

A subscription supports up to 3 reader profiles.

What age range is Ello designed for?

Ello is designed for children aged 4–8 years (Kindergarten to 3rd Grade), suitable for those able to read basic sentences like “I am a cat.”

How do you determine my child's reading level?

After sign-up, Ello asks a few questions to estimate the reading level and then adapts automatically based on progress. Parents can adjust the level as needed.

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