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Durable

AI that builds a website for you. Get your business online in 30 seconds with the #1 AI website builder and marketing platform.

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Overview

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Durable is a leading AI website builder and comprehensive small business software designed to empower entrepreneurs and small business owners globally. Since its founding in 2021, Durable has generated over 10 million websites, with more than 2 million created in 2024 alone. With a mission to simplify business ownership and make self-employment accessible, Durable provides an integrated suite of AI-powered tools—including website creation, content generation, SEO, invoicing, and CRM—to help anyone quickly establish and grow their business online.

How It Works

  • 0s: Designing Website
    • The AI instantly designs a professional website tailored to your business.
  • 10s: Writing Content
    • High-converting copy is automatically generated for your site.
  • 20s: Optimising for SEO
    • Your website is optimised for search engines to help you get found on Google faster.
  • 30s: Ready to Go Live
    • Your complete, professional website is ready to launch in under a minute.

Use Cases

Service-Based Businesses
Perfect for services like landscaping, car detailing, dog training, and more—get online fast and automate your workflow.
Professional Services
For travel agencies, tutors, marketers, accountants, and other professionals to launch a professional, SEO-optimised website quickly.
Creative Professionals & Entrepreneurs
Ideal for photographers, private chefs, and any entrepreneur seeking to establish or enhance their online presence and manage leads easily.

Features & Benefits

  • AI Website Builder: Instantly generates a beautiful, customizable, professionally designed website.
  • AI Copywriter: Automatically creates high-converting website and marketing content.
  • SEO Optimisation: Ensures your site is SEO-ready from launch.
  • AI Blog Builder: Automates blog content creation and publishing to drive traffic.
  • Name Generator: Helps you create a great business name.
  • Website Templates: Access a variety of professional designs for your industry.
  • Invoicing Tools: Provides simple, streamlined invoicing for faster payments.
  • Contacts/CRM System: Integrated lead and customer management with automated client communications.
  • Website Analytics: Get actionable insights on your website's performance.
  • Mobile Optimised Website: Ensures your site looks great and works on any device.
  • Unlimited Pages & Traffic: Grow your website without restrictions.
  • Extensive Image Library: Access over 10 million stock images for rich content.
  • End-to-End Encryption: Keeps your data and communications secure.
  • Stock Video (Business Plan): Enhance your site with professional video content.
  • Team Management (Business Plan): Support for multiple users and collaboration.

Target Audience

  • Small business owners
  • Entrepreneurs
  • Individuals looking to start a business
  • Those who need to get online quickly without technical skills
  • Professionals wanting to automate marketing, manage customer relationships, and streamline operations on a budget

Pricing

  • Free Plan: Get started at no cost for basic website building.
  • Starter Plan: About $15 per month. Includes free custom domain, unlimited pages and traffic, SEO, analytics, mobile optimisation, AI tools, unlimited contacts, 10+ million stock images, encryption, 1 user, and live chat support.
  • Business Plan: About $25 per month. Includes all Starter features, plus stock video, invoicing, up to 5 users with team management, and 1:1 screenshare support.
  • (A "Mogul" plan at ~$95/month is also mentioned externally, but details are not specified.)

FAQs

Does a custom domain cost extra?

A free custom domain is included with both Starter and Business plans. Some suggested domains are free, but others may require an additional payment.

Who is Durable ideal for?

Durable is ideal for small businesses seeking to automate and streamline various aspects of their operations, including generating ads and social media posts through AI-powered tools.

How much does Durable cost?

Durable offers a free plan for those just starting out. Paid plans include the Starter plan (approximately $15/month), Business plan (approximately $25/month), and a Mogul plan (approximately $95/month).

Does Durable offer a free plan or free trial?

Yes, Durable offers a free plan for users just starting out and needing a website.

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