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Dema

The next-gen AI profit analytics platform for omnichannel e-commerce.

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Overview

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Dema is a pioneering omnichannel commerce intelligence platform, revolutionising e-commerce analytics for brands across Europe. Founded in 2022 by e-commerce veterans Marcus Tagesson, Henrik Hoffman, and David Feldell, Dema offers a comprehensive data warehouse enriched with AI-driven insights. The platform unifies sales, order, marketing, fulfilment, inventory, and customer data in real time, enabling businesses to control and optimise profitability and inventory management while scaling globally. Dema's mission is to democratise advanced analytics, making deep, actionable insights accessible to all e-commerce companies. On average, active Dema customers have achieved +98% increases in bottom line and +51% in top line revenue.

How It Works

  • Data Unification: Dema gathers all commercial data in real time, including orders, returns, shipping costs, pick and pack costs, and deliveries from across your business.
  • AI-Driven Predictions: Advanced AI and machine learning algorithms deliver profit-driving predictions and actionable recommendations for revenue, profit, customer lifetime value (LTV), inventory, and marketing spend.
  • One-Click Actions: Users can adjust ad spend, optimise inventory, and create custom scenarios directly from the platform with one click, enabling faster decision-making.
  • Effortless Integration: Plug-and-play setup integrates seamlessly with leading e-commerce and marketing platforms, and major data warehouses.
  • Automated Insights: Real-time algorithms continuously analyse data to automatically uncover profit opportunities and accelerate growth.

Use Cases

Profitability Optimisation
Gain deep insights into net gross profit, identify improvement opportunities, and drive bottom-line growth with AI-powered analytics.
Marketing Spend Allocation
Leverage advanced predictions and Marketing Mix Modelling to allocate ad budgets efficiently and unlock new growth scenarios.
Inventory Management & Forecasting
Forecast demand, prevent stockouts, and optimise inventory levels in real time for maximum operational efficiency.
Global Scaling
Unify fragmented data across channels and markets, control business performance, and enable seamless international expansion.

Features & Benefits

  • Unified Data Sources (real-time tracking, cleaned & enriched data)
  • Optimised Product Performance (identify profit dilution, find slow movers)
  • Granular Marketing Optimisation (market/channel profitability, granular budget allocation)
  • Seamless Integrations (Shopify, Google Ads, Meta, Commercetools, Centra, Snowflake, Bigquery)
  • Fast Setup (quick installation, days to full deployment)
  • Dedicated Customer Support & Training (customer success team, free profit optimisation training)
  • Advanced Prediction Models (real-time forecasts for sales, profit, inventory)
  • Comprehensive Profitability Metrics (including Net Gross Profit 3)
  • AI-Powered Analyses (Dema Co-Pilot)
  • Customer Lifetime Value (LTV) Predictions (secure, EU-based data storage)
  • Data-Driven Attribution (DDA, compare with Last Click, Linear, First Click models)

Target Audience

  • Designed for scale-up and enterprise e-commerce teams, especially leading European companies
  • Ideal for businesses needing advanced profit analytics and real-time commercial data analysis
  • Suited for companies lacking large internal data engineering teams
  • Tailored for e-commerce pioneers and multi-brand ventures focused on:
    • Optimising profitability
    • Allocating marketing spend efficiently
    • Managing inventory proactively
    • Enhancing customer lifetime value for sustainable growth

Pricing

  • Pricing is tailored for scale-up and enterprise e-commerce businesses.
  • Offers business insights matching the top 1% of elite e-commerce companies at a fraction of the cost.
  • The platform includes:
    • 100% order tracking
    • 50+ actionable reports
    • Advanced analytics
    • Granular profitability metrics (such as Net Gross Profit 3)
    • AI-powered analyses (Dema Co-Pilot)
    • Customer LTV predictions
    • Data-driven attribution models
    • Product analytics and predictions
  • Personalised quotes available upon inquiry.

FAQs

What exactly does Dema's platform do?

Dema is an AI decision platform for e-commerce that unifies all your business data, offers profit-driving predictions, and enables one-click actions. It integrates multiple data sources to optimise profitability and inventory management for global expansion.

Can Dema integrate with our existing data stack?

Yes, Dema integrates effortlessly with your data warehouse or e-commerce platforms such as Shopify, Commercetools, and Centra, as well as with marketing platforms like Google Ads and Meta.

How long does it take to set up Dema?

Depending on your existing tech stack, Dema can be operational in a matter of days, with additional time for more complex, customised setups if needed.

How do you import my data?

Dema automatically gathers all relevant commercial data in real time from across your business by integrating directly with your data warehouse, e-commerce platforms, and marketing channels.

Where is your office located?

Dema.ai is headquartered in Stockholm.

What roles are you hiring for right now?

Dema is always interested in talented, driven individuals. Potential applicants are encouraged to explore current openings or reach out if they believe they can contribute to the team.

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