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Buffer

Social media management for everyone

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Overview

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Buffer is a comprehensive social media management toolkit designed to help creators, small businesses, and marketing agencies enhance their online presence. It simplifies the process of creating, scheduling, and publishing content across various social media platforms, while also providing robust tools for analysing performance and engaging with audiences. Trusted by over 100,000 businesses and individuals, Buffer supports 11 social platforms, with nearly 190,000 active users publishing over 7.8 million posts monthly.

How It Works

  • Publish:
    • Schedule content across 11 platforms (Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business Profile, Mastodon, X)
    • Auto-publish or receive notifications for native posting
    • Customise and repurpose posts for each platform
    • View scheduled content in a calendar or queue
  • Create:
    • Transform ideas into polished posts
    • Import from Canva, Dropbox, Google
    • Organise content using board view
    • Use AI Assistant for ideas and refinement
    • Add a customisable link-in-bio page
  • Collaborate:
    • Invite unlimited collaborators
    • Assign specific roles and permissions
    • Use saved drafts, notes, and approval workflows
  • Engage:
    • Rapidly respond to comments on Facebook and Instagram from one dashboard
  • Analyze:
    • Access actionable insights
    • Discover best-performing content, optimal posting times & formats
    • Tag top content, view audience demographics

Use Cases

Creators
Grow your audience by saving content ideas, discovering what resonates best, and crossposting efficiently across multiple platforms.
Small Businesses
Enhance your social media presence; schedule content in advance, manage everything from a simple dashboard, and access top-tier support.
Agencies & Freelancers
Manage multiple clients with intuitive approval workflows, unlimited users, and reliable cross-platform scheduling and reporting.

Features & Benefits

  • Comprehensive Publishing Tools: schedule content across 11 platforms, auto-publish or reminders, platform-specific customisation
  • Intuitive Content Creation: seamless importing from Canva/Dropbox/Google, Kanban-style boards
  • Link in Bio Page (Start Page): create a customisable landing page for links/content
  • Content Organisation & Planning: save ideas, reuse hashtags (up to 250), manage drafts, visual content calendar
  • Post Optimisation: first comment scheduling for Instagram/LinkedIn, automatic link shortener
  • AI Assistant: generate ideas, refine, and repurpose content with unlimited credits
  • Seamless Team Collaboration: unlimited team members/clients, roles & permissions, approval workflows, 2FA security
  • Efficient Audience Engagement: triage and reply to Facebook/Instagram comments fast via one dashboard
  • In-depth Social Media Analytics: discover optimal times/formats, access audience demographics, tag top content, custom PDF reports
  • Mobile App & Browser Extension: manage on-the-go or add content easily from any webpage

Target Audience

  • Individuals and businesses starting out with social media
  • Professionals using publishing, analytics, engagement tools
  • Teams needing unlimited users, collaboration, reporting
  • Marketing agencies, freelancers, consultants managing multiple client channels
  • Creators wanting to grow their online audience
  • Small business owners seeking efficient social presence management

Pricing

  • Free Plan:
    • Connect up to 3 social channels
    • 10 scheduled posts per channel; refill anytime
    • Basic planning & publishing, landing page builder, AI Assistant
    • World-class customer support
  • Essentials Plan:
    • Starts from £5/month per channel (billed annually at £60)
    • Unlimited scheduled posts per channel, engagement tools, analytic reports
    • All Free plan features included
    • World-class customer support
  • Team Plan:
    • Starts from £10/month per channel (billed annually at £120)
    • All Essentials features, plus content approval workflows, unlimited team members & clients, draft collaboration
    • World-class customer support
  • Agency Plan:
    • Starts from £100/month for 10 channels
    • All Team features, plus unlimited users, custom permissions, priority customer service

FAQs

What is Buffer?

Buffer is a comprehensive social media management platform designed to help individuals, small businesses, and marketing teams efficiently create, schedule, publish, analyse, and engage with content across various social media channels.

What social media platforms does Buffer support?

Buffer supports 11 major social media platforms: Bluesky, Facebook, Instagram, LinkedIn, Mastodon, Pinterest, Threads, TikTok, X (formerly Twitter), YouTube Shorts, and Google Business Profile.

Does Buffer offer a free plan?

Yes, Buffer offers a free plan that allows you to connect up to 3 social media channels and schedule 10 posts per channel at a time, along with access to basic planning tools, a landing page builder, and the AI Assistant.

Can I collaborate with my team on Buffer?

Yes, Buffer's Team and Agency plans offer robust collaboration features, including unlimited user invites, custom roles and permissions, saved drafts, notes, and content approval workflows to ensure seamless teamwork.

Does Buffer provide social media analytics?

Absolutely. Buffer's Analyze tools offer in-depth insights into your social media performance, including optimal posting times, content formats, audience demographics, and the ability to create custom reports to refine your strategy.

Can I schedule Instagram posts, stories, and reels with Buffer?

Yes, Buffer allows you to schedule Instagram posts, stories, and reels for auto-publishing or provides reminder notifications for native posting, giving you flexibility and creative control.

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