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Brandwatch

The most intelligent social suite

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Overview

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Brandwatch is a leading enterprise social suite, empowering businesses to make better decisions through pioneering AI and the deepest analytics on the market. This all-in-one platform provides specialised, best-in-class tools for consumer intelligence, social media management, and influencer marketing. Trusted by thousands of the world's biggest brands, Brandwatch helps organisations understand their consumers, manage their brand, and engage effectively across all social media channels. Recognised as a #1 trusted enterprise solution, Brandwatch offers comprehensive social listening and analytics to gain authentic consumer insights and monitor brand perception.

How It Works

  • Data Collection:
    • Proprietary web crawler searches over 80 million pages every day across 100+ million sources such as blogs, news, forums, videos, reviews, images, and major social networks.
  • Data Analysis:
    • Content is indexed for robust searchability using advanced technology.
    • Sentiment analysis uses hybrid approaches (knowledge/machine learning/rules-based NLP) to determine tone.
    • Brandwatch Influence Score assesses engagement potential and message amplification.
  • Data Storage:
    • Page info is held in databases; content is stored in a secure repository and indexed for quick retrieval.
  • Dashboard Visualisation:
    • A real-time dashboard allows users to monitor brand performance, marketing results, competitors, and trends via visual analytics.
  • AI & Automation:
    • Pioneering AI surfaces new trends and triggers smart, real-time alerts for potential threats.
  • Collaborative Workflows:
    • Manage channels, content, teams, approvals, and campaigns from a unified, collaborative content calendar.
  • Unified Engagement:
    • Engage with consumers and manage support across all social channels using a single social inbox.

Use Cases

Reputation Management & Crisis Communication
Monitor emerging threats across 100M+ sources, set up real-time alerts to respond swiftly to shifts in sentiment, and safeguard your brand during crises.
Consumer & Market Insights
Unlock deep consumer and market insights, discover trends and preferences by analysing billions of online conversations, and drive smarter business decisions.
Social Media Engagement & Customer Service
Engage audiences efficiently across all social platforms, deliver world-class customer care, and streamline workflows with a unified inbox and collaborative tools.

Features & Benefits

  • Access to the world’s largest archive of consumer opinion (100M+ sources)
  • Deep consumer & market insights with advanced social listening
  • Industry-leading multilingual AI for accurate sentiment analysis
  • Comprehensive benchmarking and visual analytics dashboards
  • Social media management for all channels from a single platform
  • Collaborative content calendar for organic & paid social posts
  • Real-time AI-powered alerts for unusual trends & crises
  • Unlimited search queries and extensive Boolean operator support
  • Centralised social CRM & unified social inbox
  • Brandwatch Case Management with Iris AI for swift case resolution
  • End-to-end influencer marketing (discovery, management, reporting)
  • 30M+ influencer database and multi-channel influencer reporting
  • Streamlined social customer service and support workflows

Target Audience

  • Researchers and Analysts:
    • Need deep market insights and audience segmentation.
  • Social Media Managers & Content Marketers:
    • Manage all social channels, create content, and engage communities collaboratively.
  • Influencer Marketers & Agencies:
    • Discover and manage influencers, report on campaigns.
  • Brand Strategists & Marketing Teams:
    • Monitor brand health, perception, and market trends.
  • Customer Service Teams:
    • Equip teams to provide efficient social customer care at scale.
  • Senior Executives:
    • Monitor reputational risk and manage crises efficiently.

Pricing

  • Pro Plan:
    • Starts from £800
    • Includes 10,000 mentions
    • Cloud-based
  • Enterprise Plan:
    • Starts from £3000+
    • Includes unlimited mentions or queries
    • Cloud-based
  • Free trial available.
  • Premium consulting and integration services offered (optional setup fee).

FAQs

What is Brandwatch?

Brandwatch is a leading enterprise social suite that leverages pioneering AI and deep analytics to help businesses make smarter decisions. It offers comprehensive tools for consumer intelligence, social media management, and influencer marketing.

How does Brandwatch help businesses understand their consumers?

Brandwatch provides Consumer Intelligence, allowing businesses to access the world’s largest archive of consumer opinion and analyse billions of online conversations. This helps in understanding consumer insights, trends, and brand perception in real-time.

What are the core solutions offered by Brandwatch?

Brandwatch offers three core solutions: Consumer Intelligence (for social listening and insights), Social Media Management (for content, engagement, and community management), and Influencer Marketing (for discovery, relationship management, and campaign reporting).

Can Brandwatch help with social media crisis management?

Yes, Brandwatch helps shield your brand from threats by monitoring emerging issues across over 100 million sources and setting up smart, real-time alerts. This enables rapid response to negative sentiment shifts and prevents problems from escalating.

What kind of data does Brandwatch analyse?

Brandwatch analyses data from over 100 million online sources, including social media platforms like Facebook, Instagram, YouTube, Twitter, Reddit, and LinkedIn, as well as blogs, news sites, forums, videos, and review sites.

Does Brandwatch offer training for its users?

Yes, Brandwatch offers the Brandwatch Academy, which provides courses for certification and upskilling to help users advance their skills and maximise their use of the platform.

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