In the ever-evolving landscape of healthcare, the convergence of cloud technology, video conferencing, and telepresence has ushered in a new era, especially evident in the surge of telehealth services. In 2020, the demand for virtual health services skyrocketed globally, with McKinsey reporting a 70% cancellation rate of in-person visits in the United States alone. The implications were profound, contributing to a significant decrease in the transmission of COVID-19 and minimizing patient exposure.

Telehealth, with its myriad benefits such as convenience, improved access to care, better patient outcomes, and a more efficient healthcare system, has gained unprecedented traction. According to the World Health Organization (WHO), approximately 50% of European member states have embraced telehealth, with teleradiology being the most popular service. The American Telemedicine Association reports a steady increase in telemedicine usage, with over half of U.S. hospitals implementing telehealth programs.

Market trends reflect this growth, with the Asia-Pacific telemedicine market reaching USD 9 billion and Europe anticipating a rise to USD 19.2 billion by 2025. The global telehealth market, according to Fortune Business Insights, is expected to reach USD 266.8 billion by 2026, showcasing a Compound Annual Growth Rate (CAGR) of 23.4% between 2018 and 2026.

Key Benefits of Telemedicine

  1. Reduced Cost of Care: Telemedicine contributes to cost savings for both patients and hospitals.
  2. Higher Patient Satisfaction: Patients report increased satisfaction with the efficiency of telehealth visits.
  3. Improved Access to Care: Especially beneficial for individuals in rural areas or lower-income families.
  4. Faster Diagnosis and Critical Care: Vital in instances like stroke diagnosis, enabling prompt action.
  5. Reduced Readmission Rates: Telemedicine aids in providing effective follow-up care, and minimizing readmissions.
  6. Reduced Carbon Emissions: The decrease in travel leads to environmental benefits.

Examedi solved 50% of call failure challenges using VideoSDK

Examedi is a healthcare startup in Latin America that offers a healthcare-at-home marketplace to make booking lab tests easier.


Tackling Call Failures and Data Insights

Examedi, a healthcare startup, encountered challenges with its telehealth video communication. They needed a fast, dependable, and easy solution to connect doctors, patients, and their platforms. They faced issues like call failures, data insights, and problems with other video SDKs.

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Improving Experience with Data Insights

Examedi discovered VideoSDK as a potential solution through Product Hunt, which offered ease of implementation, personalized support, an appealing UX, and a trusted reputation. They valued the fast response times, continuous updates, and the option to build their version of the platform. Choosing VideoSDK allowed them to minimize errors and enhance the overall user experience, crucial for their teleconsultation service.

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Telemedicine Facilitates Better Care

Telemedicine, especially through video communication, enhances the efficiency of doctor visits. From providing working parents with a more convenient way to address their child's health concerns to enabling quick diagnosis of critical conditions like strokes, telemedicine has proven to be both efficient and life-saving.

The American Journal of Managed Care suggests that telemedicine visits last around 13-15 minutes, significantly shorter than in-person visits. Patient satisfaction is notably high, with 83% expressing that the care received through telemedicine surpasses in-person visits.

Quicker, More Convenient Care

Beyond convenience, video-powered telemedicine fosters open and effective communication between patients and healthcare providers. Patients experience increased trust and feel more comfortable reporting their conditions. Scheduling follow-up visits becomes more convenient, with 79% of patients finding telemedicine follow-ups easier than in-person arrangements, as reported by Massachusetts General Hospital.

Providers See Big Benefits from Telemedicine: Case Study - Queensland Health

Queensland Health's collaboration with Pexip resulted in the creation of the Queensland Telehealth Virtual Clinic. This platform mirrors a traditional doctor's office experience, allowing patients to join virtual waiting rooms and consult with healthcare professionals from the comfort of their homes. Pexip's interoperability ensures seamless integration with existing infrastructure, bringing about transformative changes in healthcare delivery.

Embracing the Future of Work with Video

Video conferencing applications, essential for clinical telehealth visits, also find utility in administrative functions. As healthcare organizations embrace modern workplace trends, video conferencing proves instrumental in facilitating remote work, protecting frontline workers, and adapting to the challenges posed by the COVID-19 pandemic.

Case Study: St. Antonius Hospital

St. Antonius Hospital exemplifies the integration of video conferencing technology in healthcare. This institution uses video conferencing not only for internal meetings but also for virtual patient consultations. Upgrading to cloud registrations on the Pexip service enhances flexibility, cost-effectiveness, and the overall video conferencing experience, aligning with modern workplace needs.

Security Is Paramount

Despite the benefits of telemedicine, concerns about security and compliance persist among physicians. Healthcare providers must prioritize patient data security, implement Business Associate Agreements (BAAs), and adhere to data protection regulations. Compliance with standards like HIPAA in the U.S. and GDPR in Europe is crucial to ensure the legal and secure practice of telehealth.

Finding the Right Telehealth Technology

While the benefits of telemedicine are clear, healthcare providers often grapple with fragmented and non-cohesive telehealth usage. To maximize the effectiveness of telemedicine programs, integrated, easy-to-use, and scalable solutions are essential. The right telehealth technology should cater to both patient and provider needs, ensuring seamless integration into existing workflows and adherence to regulatory standards.

The substantial growth of telemedicine with each passing day

No matter the symptoms you are dealing with, you are just one call away. Because of this, many people are not taking the help of telemedicine. The convenience factor has encouraged people to use technology to talk with the doctor rather than make appointments. Many people don’t even prefer to visit the clinic because of their fear and anxiety, and for this, telemedicine is the best solution.

In only five years, the telemedicine market will take one-fourth of the health IT market, which is huge. Telemedicine will grow at a rapid speed because it offers a wide range of benefits. It will reach a point in the next few years when the doctors in the clinic will struggle to find enough patients.

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Global telemedicine market size in 2019 and a forecast for 2026

How technological advancement plays a huge role in the growth of telemedicine

The role of technology is very crucial in the success of telemedicine. Without the help of video conferences and other advanced features, telemedicine will struggle. Now with the help of the apps, the doctors can see the reports of the patients and be able to give them effective treatment options. There are so many apps that offer so many advantages to the patients as well as the users.

However, there are so many improvements still going on, and these apps will add many more helpful features for a better treatment facility. Additionally, many apps will be available soon. Now smartphones come with better cameras, and everyone has access to high-speed internet. All these factors have helped the telemedicine industry to grow. With access to better and more advanced technology, patients can interact with doctors in a better way.

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The future of telemedicine with technological development

Technological advancements like AI have created a huge impact on telemedicine, and it will have a massive influence on telemedicine in the future. During critical times, AI-powered solutions can be used for automated interaction with patients. The AI-powered chatbots are integrated with all the medical information like medications for symptoms, treatments, conditions, etc. These features can be a savior in times of need.

In addition, AI applications have the power to speed up the diagnosis process. For instance, the FDA approved the first AI-powered device that can detect eye problems by examining the pictures of the retina. When high-quality photos are uploaded into the device ten, it starts to check for possible indications.

Apart from AI, VR technology is also set to take telemedicine to the next level. VR technology makes healthcare more effective and convenient. With VR technology, people can see and talk with a health professional through their computer or smartphone. This eliminates the need for actual doctor visits, as people can see the doctor from the comfort of their homes.


As telemedicine continues to evolve, video conferencing services will remain pivotal in shaping the quality and efficiency of healthcare. The deployment of a robust video conferencing platform, such as Pexip, empowers healthcare providers and patients alike, fostering collaboration, security, and adaptability to future workplace trends. In this rapidly changing landscape, mastering regulatory compliance and ensuring the security of patient data in the cloud are paramount. The global shift toward telehealth services necessitates a commitment to interoperability, providing a foundation for the transformation of healthcare delivery.


  1. McKinsey - Telehealth: A quarter-trillion-dollar post-COVID-19 reality
  2. World Health Organization - Telehealth
  3. American Telemedicine Association - Telehealth Service Usage
  4. Market Data Forecast - APAC Telemedicine Market
  5. Market Data Forecast - Europe Telemedicine Market