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Overview

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Microsoft is a global technology leader dedicated to advancing human and organisational achievement through innovative AI, cloud, productivity, computing, gaming, and app solutions. Microsoft’s vision is to help people and businesses worldwide realise their full potential. With a strong commitment to environmental sustainability (carbon negative, water positive, and zero waste by 2030) and ethical governance, Microsoft strategically focuses on AI-powered development, Copilot customisation, cloud technologies (Azure), integrated data platforms (Microsoft Fabric), and security. Their expansive ecosystem addresses the needs of individuals, businesses, developers, and institutions with productivity suites, business intelligence, secure collaboration, and creative tools.

How It Works

  • Microsoft provides software, cloud computing, and cutting-edge AI solutions across sectors.
  • Started with platforms like Altair BASIC and Windows GUI, making computing accessible.
  • Core services include Azure (cloud), Copilot (AI assistant), Power BI (data insights), Microsoft 365 (productivity suite), and more.
  • Copilot delivers AI-powered assistance using large language models and connects with Microsoft Graph for contextual insights.
  • Copilot Voice enables natural conversation-based interactions and tailored solutions.
  • Power BI enables visual data analysis and unifies data via the OneLake data hub for reporting and decision support.
  • Seamless integration across devices ensures productivity, security, and accessibility, leveraging Microsoft’s secure cloud and governance frameworks.

Use Cases

Business Intelligence & Data Analysis
Connect and unify data sources, drive innovation, and infuse BI into daily workflows for strategic decision-making.
Risk Management & Compliance
Transform financial and risk management with unified analytics platforms, automate approvals, and predict market risks.
Enhanced Productivity & Collaboration
Empower individuals and teams with AI-driven tools for brainstorming, content creation, communication, and automation in Microsoft 365.

Features & Benefits

  • AI-Powered Insights: Advanced analysis, transform data into visuals and reports
  • Unified Data Management: OneLake data hub; single truth for data
  • Actionable Intelligence: Embedded insights within Microsoft 365 and daily apps
  • Scalable Business Intelligence: Enterprise-grade processing and modeling
  • Enhanced Collaboration & Sharing: Share and embed reports across Teams, PowerPoint, Excel, etc.
  • AI-Driven Productivity (Copilot): Conversational AI for reporting, coding, automating tasks
  • Comprehensive Security & Governance: Built-in security, compliance, and interoperability (Purview, Defender)
  • Cross-Device Accessibility: Access on PC, Mac, phones, tablets
  • Secure Cloud Storage: OneDrive for secure file storage (up to 6 TB for families)
  • Integrated Productivity Suite: Premium Office apps with AI features (Word, Excel, PowerPoint, Outlook, OneNote, Clipchamp, Designer)
  • Real-time Communication: Microsoft Teams for chat and meetings
  • Employee Experience Platform: Microsoft Viva for engagement, analytics, and learning

Target Audience

  • Individual Consumers: Tech enthusiasts, students, professionals, families, retirees using Windows, Office, or Xbox
  • Businesses: SMEs and large enterprises; IT, data, and decision-maker roles seeking scalable, secure productivity
  • Educational Institutions: Schools and universities with Teams, OneNote, Minecraft Education
  • Government Organisations: Secure, robust IT solutions
  • Developers: .NET/C++ developers utilising Visual Studio platforms
  • Data Teams & Analysts: Data visualisation, analysis, and governance professionals
  • Frontline Workers: Requiring collaboration and productivity solutions

Pricing

  • Microsoft offers plans for individuals, families, and businesses (monthly/yearly options).
  • Power BI:
    • Free account for basic reporting.
    • Pro: £14.00/user/month (yearly), for report publishing and sharing.
    • Premium Per User: £24.00/user/month (yearly), with enterprise features.
    • Power BI in Microsoft Fabric: Usage-based variable pricing.
  • Microsoft 365 (Home):
    • Family: £12.99/month or £129.99/year (1–6 people, up to 6 TB storage).
    • Personal: £9.99/month or £99.99/year (1 person, 1 TB storage).
  • Office (One-time):
    • Home 2024: £149.99 (for 1 PC/Mac)
    • Home & Business 2024: Single PC/Mac, classic apps + support resources.
  • Microsoft 365 (Business): Business Basic, Standard, and Premium plans offer email, IT controls, scalability, security, and collaboration tools with Copilot available as add-on.
  • Enterprise Plans:
    • E3 (no Teams): from £33.75/user/month
    • E5 (no Teams): from £54.75/user/month (includes Power BI Pro)
    • F3: from £8.00/user/month
  • Azure: Priced in USD, invoiced in local currency; cost savings with Azure Hybrid Benefit for existing Windows Server/SQL Server.

FAQs

What is Power BI?

Power BI is a unified, scalable platform for self-service and enterprise business intelligence (BI). It allows users to connect to and visualise any data, seamlessly infusing the visuals into the apps they use every day.

How should I choose a Power BI license for my organisation?

Power BI licenses are flexible and can be mixed and matched. Premium or Fabric capacity can host popular reports, with Pro licenses for users who need to create and publish. Contact a sales expert for tailored advice.

What is Power BI Embedded?

Microsoft Power BI Embedded is a PaaS offering that allows app developers to embed fully interactive reports in apps without building custom visuals and controls.

What is Microsoft Fabric?

Microsoft Fabric is an end-to-end analytics solution supporting data movement, lakes, engineering, integration, science, real-time analytics, monitoring, and BI. It is unified with security, governance, and compliance in a single platform.

What’s the difference between Office 2024 and Microsoft 365 subscription?

Office 2024 is a one-time purchase for a single computer, with no upgrade options for future releases. Microsoft 365 subscriptions (Personal/Family) offer productivity and creativity tools, AI features, ample cloud storage, real-time collaboration, updates, and technical support, usable across devices.

What can Copilot do?

Microsoft 365 Copilot is an AI assistant that helps with brainstorming, writing, coding, and searching, automating repetitive tasks across Microsoft 365 apps. It operates in work mode (using your data) and web mode (public Bing data), both with enterprise-grade security.

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